Imgur is a free and hugely popular image-hosting website with over 250 million individual users per month.
The site was initially conceived in 2009 as a response to usability issues encountered in other image-hosting services available at the time and was soon widely adopted by users of social media websites such as Reddit, Twitter and Digg.
Imgur’s and Pure Moderation’s relationship initially began in 2014, with the provision of an outstanding and very well-received image moderation service.
Looking to minimize their engineering resources, Imgur integrated directly with Pure Moderation’s API to directly transmit content for moderation so they did not need to create their own internal moderation tool.
Using our proprietary system, Imgur has enlisted our human moderation team to process millions of images, videos and lines of text every month.
Imgur was widely-adopted in a very short space of time, going from a few thousand visits a day to a few million in just its first five months, and it soon became clear that the initial intention of running on a donation-funded model would struggle to cover operating costs.
Imgur leadership decided to incorporate an advertising model to provide a more sustainable source of funds.
Imgur quickly incorporated various streams of ad-revenue to the site. With these different revenue streams, the Imgur team was facing a complex array of data from disparate sources that needed to be consolidated. This integral, yet time consuming task was done in-house.
Pure Moderation had already developed a strong partnership with Imgur to nearly eliminate their moderation workload. When they faced another challenge with data entry, they reached out to the Pure Moderation team to grow the already-successful partnership to include data entry and management.
Our data entry teams take and compile information from a number of different platforms. This data is then organised and delivered in a progressive data chart, giving Imgur a fully integrated and comprehensive picture of their diverse ad-revenue streams.
By enabling Imgur to have a clear & concise macro perspective of their revenue, Pure Moderation has allowed the company to improve in many areas, such as reducing the amount of time spent on finding relevant data, identifying optimum revenue streams and accurately evaluating sales targets.
With a clearer picture of revenue, past present & future, and more time and resources available to focus on growing their business, Imgur recognizes the significant benefits of their partnership with Pure Moderation.