Content moderation services scan user-generated content (UGC) for inappropriate or harmful text, video, or images, as well as spam or unwanted ads. Read on to find out the many more benefits content moderation can bring to your business.
User-generated content, or ‘UGC’, is an essential tool for building brand recognition and trust. Today’s consumers find user-generated content to be 50% more trustworthy and 35% more memorable than any other form of media. Content moderation services are therefore vital for organizations that desire to maintain the quality of the content that users upload to their platform. Essentially, content moderation builds your customer’s trust and your online reputation by ensuring your UGC is closely monitored. Reputable content moderation companies can not only keep your platform clean of harmful content but can also help to increase the number of active users on your platform, give you insight into what your customers are thinking, assist in developing marketing campaigns, and many more benefits besides. Find our 7 surprising benefits of content moderation below.
1. Content moderation provides online protection for your users and your brand.
These days, misleading and inappropriate information posted online has the potential to cause havoc. The recent spike in ‘fake news’ has shown us that even large platforms like Facebook and Twitter struggle with content moderation. Therefore, there is a need to moderate content, particularly content that can be accessed by a wide range of age-groups. For example, online communities that are regularly visited by minors need to be monitored constantly for suspicious and harmful activities such as bullying, abusive language, grooming, and other predatory behaviors. Content moderation companies protect users from being the victims of content which could be considered abusive or inappropriate. When content isn’t moderated carefully and effectively, the risk of your platform becoming a breeding ground for such detrimental content increases.
Reaching out to customers on digital platforms always carries risk. People can destroy a brand’s image by easily hiding their identities and deceiving other online users. One of the primary goals of content moderation is to help you control what’s being said about your brand. Unfavorable reputations are easily formed online, and UGC, in the form of comments, social media posts, and other forms of content, can appear in search engine results. First impressions count so you need to ensure your users avoid seeing anything disingenuous about your brand in their search results. Content moderation services protect your users against bad actors who share damaging, misleading, or generally toxic content.
2. Content moderation adds insight into customer perception of your brand.
Moderating UGC is not just limited to checking whether online users follow set guidelines and policies when uploading content. It can also be used to provide effective resources for better social listening and an understanding of how your brand is being perceived. People are extremely open to sharing their feelings, thoughts, and experiences on the internet. By scanning online platforms where relevant topics, issues, or trends are being discussed, content moderation can help you to understand the views of your customers and what they think about your product, service, or brand.
Brand perception greatly influences consumer decisions. Customers form opinions about brands when they read a news story or online review, hear about a friend’s experience, or visit the brand’s website. By being aware of the conversation that surrounds your brand, you can get a handle on the attributes and factors that distinguish your products and services from your competition. Simply put, brand perception matters.
3. Content moderation encourages buying behavior and improves the buying process.
In this digital age, advertisements through print media, radio, and television are simply insufficient at persuading or having an impact on customers. Even traditional digital marketing techniques, such as pop-ups, banners, autoplay videos, and other formats, annoy consumers, and more people than ever are using ad blockers to get around them. Finding new ways to generate eCommerce sales is getting more difficult. However, there is one powerful area of marketing that is often overlooked by eCommerce businesses; word-of-mouth marketing, or ‘WOMM’. Traditionally, word-of-mouth was spread from one person to another, usually a recommendation within their group of friends or family. Today, we have a more advanced, digital form of word-of-mouth called electronic word-of-mouth, or ‘eWOM’. This eWOM content is made and uploaded by internet users and spread over the internet, available to anyone that wishes to read it. 70% of consumers say they consult online reviews and ratings before making a purchase. Positive eWOM can have a huge influence on buying behavior as a highly-rated product will increase the likelihood of purchase by 55%. On the other hand, negative eWOM can have an adverse influence on buying behavior. Two-thirds (66%) of consumers say they trust consumer opinions posted online.
Therefore, it is crucial to deploy content moderation to assist your brand in optimizing negative eWOM and minimizing the harm done by it. By outsourcing content moderation services, you can keep a close eye on criticism, comments, reviews, or blog-related content concerning your products or services posted by internet users. As a result, the brand can take effective steps to limit negative user posts in a timely fashion.
However, how do you recognize what channels are the most effective? Content moderation companies, such as Pure Moderation, will help you to answer that question.
4. Content moderation improves online visibility.
A great way for your brand to gain more exposure online is to frequently make use of user-generated content. Mentions, tags, anchor text, keywords related to your products or services, or even to your brand name itself, are being uploaded frequently. Content moderation services ensure that your business’ online presence is associated with posts that are relevant to what end-users demand, as well as to what your brand aims to accomplish.
User-generated content such as this can fuel your website, product reviews, and social media channels. And what does that additional content do for your platform? It attracts more traffic. Not only are customers more inclined to join the discussion with others, but search engines will respond favorably to the additional content. In other words, outsourcing to a content moderation company can result in more user engagement and better search engine rankings, which in turn leads to more traffic to your website.
5. Content moderation supports marketing campaign assessment.
Marketing is a demanding and costly part of doing business, but it is an indispensable one. To ensure that business expenditure in this area ultimately shows a return, marketing teams need to review and assess their practices constantly. Their job is to determine what has been working and what areas need refinement. Evaluating marketing campaigns helps a business eliminate ineffective plans and develop an overall campaign that increases sales. But marketing is a vast field—what areas should assessors focus on to understand which areas to examine?
For example, one of the primary marketing assessment metrics that companies use is in determining the amount of web traffic they should be getting and what is required to achieve those numbers. These web traffic numbers are often used to assess how well the company’s marketing campaigns are working. However, the success of a marketing campaign is not just reflected in a simple increase in website traffic, but also on end-consumer feedback. Therefore, a crucial marketing assessment standard is examining social media metrics. Most companies have a strong presence on social media, from Facebook and Twitter to Youtube and Instagram, as well as perhaps chat rooms or forums hosted on their own platform. Social media metrics such as; likes, shares, comments, retweets, or reposts, are some of the best ways of assessing how well marketing efforts are going. Content moderation plays a key role in scanning these different channels, checking entries, ensuring they comply with rules & guidelines, and recording and disseminating important data back to the marketing department.
6. Content moderation enhances customer relations.
People are more likely to follow brands that effectively engage with their customers on a regular basis and well-moderated UGC can put your customers front and center. Content from real customers boosts your credibility and means your brand is seen as friendly, authentic, relatable, and approachable. It’s proof that you have dedicated fans, products worth talking about, and consumers appreciate that. UGC is also a great opportunity to reach different market segments as your brand will be exposed to consumers who may be outside of your target demographic. Consumers will gladly generate content for your brand. It gives them a chance to express their opinions, values, and beliefs. The door should swing both ways, however.
Brands should constantly be engaging with their fans through these platforms. Users want to interact with their favorite brands. Like their posts. Comment on their pictures. They will return the favor. Encourage your followers to share your content with their friends. But in order to ensure you take full advantage of this and avoid any mishaps or miscommunications, it’s important to consider outsourcing to a professional team to moderate brand-related UGC and all other activities of community members. Content moderation services provide dedication and professionalism to maintaining brand image and end-user security at all times. Outsourcing content moderation moves you from taking a risk to actively creating a content strategy that is unique to your brand and your company.
7. Pure Moderation provides tailor-made supports
Besides the previously mentioned benefits, there are tailor-made advantages that Pure Moderation (an international content moderation company) provides: reducing the risks of legal issues, PR scandals, information moderation in over 40 languages. Moreover, Pure Moderation integrates with moderation tools via API to ensure smooth collaboration.
Pure Moderation also has experienced moderators that enable us to provide data entry services that will support your business in gaining accurate and insightful data. Based on such insight, business owners can develop marketing strategies to target the right demographics
To learn more about outsourcing your content moderation processes and the value that it can bring your business, chat with us on our website, or contact Pure Moderation for a free consultation and trial.
💬 Chat with us on our website for a free consultation and trial.